![]() So much so that it finished the year in the number four position in the hard seltzer category. ![]() It hit the market in February 2020 with one SKU, right as the pandemic settled in, yet it resonated with consumers. Nowhere is the demand for exciting new products more evident than in Constellation Brands ![]() beer volumes were down 1.6% for 2019 according to a report released by the Brewers Association, and a recent report they released predicted an 8% drop due to COVID related disruptions to on-premise businesses. All of this is against the backdrop of a continual decrease in sales in the overall beer market in general, of which the hard seltzer category is a part.
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